The news is not that Jesolo, for the seventh consecutive year, has won the coveted 2010 BLUE FLAG OF THE BEACHES. What is new is that this year the FEE, which gives this award, also selected a short list of 15 locations that are at the top of the rankings from among the 117 winning municipalities. Jesolo is not only on the podium among these 15 outstanding champions, but it received special recognition for the high standards of the quality of the bathing water and the services offered on its beach.
The ceremony – which took place on Tuesday, 10 May, at the seat of the Lazio region – was attended by Mayor Francesco Calzavara and Alderman Renato Meneghel. The room, crowded with other mayors and representatives from the cities awarded the recognition, gave Jesolo a warm ovation after the eulogy given by the FEE president Dr. Mazza.
As many well know, the BLUE FLAG is not limited merely to certifying the quality of bathing water, the cleanliness of the beach and the efficiency of services offered to tourists, but it also recognizes the balance between tourism and nature conservation and the City’s commitment to initiatives in environmental and educational awareness for tourists and residents.
The BLUE FLAG is awarded by the FEE, an international non-governmental organization for the promotion of environmental sustainability that operates in 60 countries worldwide.
The value of the BLUE FLAG is also recognizable from the importance of the partners that support and sustain the FEE in defining the evaluation requirements and in the examination of documentation produced by the candidate cities. We are talking about: the Carabinieri's Environmental Protection Unit, the command of the Harbor Master General, ISPRA (Institute for Protection and Environmental Research), ENEA (National Agency for New Technologies, Energy and Sustainable Economic Development); Italian Federation of Bathing Establishments, Bathing Italian Syndicate; the coordinating body for Regional Councilors for Tourism, as well as the Ministry of Agriculture and Forestry and the Prime Minister.
With such quantity and quality of the qualified persons involved in awarding the BLUE FLAG, it is difficult to question the environmental, social and tourist value of this event. Consider that, in order to receive the BLUE FLAG, it is necessary that the quality of bathing water be unquestionably verified, an activity carried out by the ARPAV that, during the summer, takes over 130 samples and analysis at 11 different points in Jesolo and along its seacoast. The City of Jesolo makes the results of this analysis, keeping constantly updated the information panels placed along the beach.
“The 2010 BLUE FLAG, and its position at the highest level of excellence among Italian beaches”, Mayor Calzavara said, “is a result that rewards the commitment of the entire city, and particularly of those who deal with environmental protection and tourist operations. And they are the ones I would like to encourage them to take further steps towards an excellence aimed at environmental sustainability such as the Green Key program promoted by the International FEE, specialized in tourist accommodation and that is becoming popular in neighboring European countries”.
The FEE - Foundation for Environmental Education – an international non-profit organization, each year checks and verifies that these requirements have been respected, and evaluate them according to certified, published procedures and applies them to any beach that wishes to earn the BLUE FLAG. The BLUE FLAG is found in more than 40 countries around the world. Those who prefer a BLUE FLAG beach knowingly choose sustainable tourism, and can be sure that their vacations will cause minimal damage to the environment.
One of the many essential conditions for receiving and keeping the BLUE FLAG is the absolute quality of the bathing water, i.e., that stretch of sea that is found near the shore where the overwhelming majority of tourists bathe. From April to September, about every two weeks, ARPAV (Agenzia Regionale per la Prevenzione e Protezione Ambientale del Veneto) carries out samplings and analyses of Jesolo’s sea water at 11 different sampling points, distributed along the entire beachfront (more than 130 samplings each year). The analyses of the collected samples point out above all the presence of the important microbiological parameters: fecal coliforms, total coliforms and streptococci. In general these microorganisms are present naturally but excessive concentrations in the water constitute a serious health danger so that exceeding the legal limits leads to a ban on swimming in that specific stretch of sea.